"Include product/service keywords in your local business listing title. According to industry research, the highest-ranking businesses on search engines have some variation of their top keywords in their listing title (e.g. plumbing, gardening, towing, etc.). This helps customers find your business more easily on search engines (especially if your business name does not spell out what you provide). "
The above statement was in something I received relating to
SEO. Maybe I'm just really dense, but what's the difference between your business name and your listing title? I thought your business name WAS your listing title. What exactly is a listing title?

Thanks!