If I'm sending out coupons for my biz to a very targeted event do you think I should use $ off or % off? I started out with % but a friend of mine said she likes coupons that show the $ value off better.
Thoughts?
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__________________ Sundi D. Hayes
Chief Virtual Officer - My Office Zilla www.myofficezilla.com
I have a 5 hour "Get to Know You" package for new clients and occasionally I will offer it at a reduced rate. I publicize the original cost $175 and the % off, then the new $ amount. ie: Now offered at a 20% discount for only $140.
I'd prefer coupons for % off so that the focus is more on the services and their overall value rather than dollars only.
Thanks everyone, this has been helpful for me too. I've been working on pricing structures this week and was trying to decide whether to offer a new client discount. I like the 5 hour package idea.