What type of information goes into a brochure. I'm using a list of questions to describe my services instead of just listing the services.

for example:
Are there tasks or projects you can’t complete?

Are your computer skills inadequate to move forward effectively?

I've also listed the benefit of using a VA - we give you more time and are interested in your success, etc.

Is it just better to list what I do with the benefits of using a VA and why I am unique.

Any feedback would be helpful.

__________________
Janet Falkenberg
ExecuStrive, Details Get Done

Hi Janet -

You're onto a great start with the questions. Because, they are focused on the client/customer (the "you")... and by nature, when you ask a question, the brain is wired to automatically try to answer it. It's just the way we're built. But, try to also feel the pain they might be having... for instance, instead of "Are there tasks or projects you can't complete?"... something like, "Are you holding your business back because you don't have the time to complete the projects necessary for your success?" That's probably a bit wordy, but do you see what I mean? The main idea I think you should convey is that you're not only a VA, but also a solution provider. You need to think about why your target market would hire you, and then textually provide those as the solutions you offer in your brochure. Don't forget to sprinkle testimonials throughout, everything always sounds better when coming from a satisfied client A small list of standard FAQs might be good, too. But you're definately on the right track! Great job!

HTH!

-Hilary

__________________
A Virtual Edge - Virtual Assistant Company
Small Biz Web Whiz - Affordable Small Business Web Design

Thank you Hilary for your suggestion on wording. I did a brochure last year that listed information about my business, how a VA can help, benefits etc. This time, I wanted to try a new approach to show how a VA can help with questions that do a better job of getting people to think about the possibilities.

__________________
Janet Falkenberg
ExecuStrive, Details Get Done

You're welcome, Janet. I got your PM, but I'm unable to answer because I don't have enough posts yet Sorry about that! If you'd like to send me your message via the contact form on my website I would be happy to help you.

__________________
A Virtual Edge - Virtual Assistant Company
Small Biz Web Whiz - Affordable Small Business Web Design

its sounds like your on the right path and your actually helping me get new ideas as a newbie! I will be providing desktop publishing services myself!

__________________
Naomi Vela

actually thoses are great attention grabber questions for marketing

__________________
Naomi Vela