I am seeking some honest feedback from the newbies and the established VA's.

Here's the question: I had thought about making different fliers for the different areas of the business. I thought that would allow me to get them in a lot more different establishments and reach more potential clients. What do you all think

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Regeana Crumer
Ms. G's Office Solutions

Hi Regeana, I'm not sure I understand what you mean... sorry
Do you mean that you want to make different fliers for different services/target markets?

If so - while I think it could be an interesting experiment, it also lends itself to a lot of potentially wasted resources and time. I think it might be better to really do your research, hone in on a specific market who's pain points you can readily address. Spell that out in your flier and canvas only those businesses who fit your profile and can really benefit from that particular service.

If you reach out to too many markets at once, or try to communicate the same message in too many different directions, you aren't as likely to find the same impact with your marketing efforts.

I know from experience, I sent out a very expensive run of nearly 1,000 post cards to small businesses in my area (in the previous 'small town' we lived in)... you'd think I would have known better but I thought the service we were marketing (web design and SEO) would or could apply to really any company. While I did contract some work from that effort, it's not something I would ever do again and it really is a prime example of the whole argument for narrowing in on a particular market and communicating clearly and directly with that specific market.

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Regeana,

I am assuming you are a generalist VA. Being a generalist too, I agree with Tess that you need targeted advertising. Each quarter I concentrate on one of my services based on what my networks are asking for. This has allowed me two things: to hone my ideal clients and to hone my ideal service offerings.

Why not target your favorite service and then up-sell the others based on needs of the clients you are attracting?

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Lee Drozak
My Office Assistant

Thanks for your comments, makes senses what you all are saying. I will try that.

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Regeana Crumer
Ms. G's Office Solutions