Hi Tess,
I'm sorry but I'm a little offended when you mentioned my country.
I think the problem with that press release, other than it's poorly crafted is that it was spun. Whoever made that press release got somebody's press release copy and just tried to spin it.. hence the result.
It took a while for the dove word to sink in and I just realized the
PR was pertaining to birds. LOL.
Anyway, all we can do is put out good, well-written articles for our business and our clients. Proofreading your copy with a fresh set of eyes always helps.