I was looking through the forums and saw a bunch of submission sites for press release online and was wondering for local media, like magazines and newspapers, should I e-mail the person the press release, or should I mail it to them with a cover letter and everything?

I would say in today's time, that email would be better. If you snail mail it, they may not do it because they may have to type it all in. Some places, even if they have a scanner, it may not go in right. I think that emailing a word doc in their format would allow for easier posting.

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Rebecca Thompson
CLR Virtual Connection * fanTABulous fan pages

I would suggest emailing to local media, not using attachments. Many email program strip out the attachments. I would then follow up local media with a phone call to see if they received the release. If not, follow up with a fax and then a phone call to see if the information was received.

Another tip that I often share is to develop a relationship with local reporters to become the 'go to' person. So if you get the release printed, follow up with a phone offering any information that might substantiate a future story. Then call once a month to see if the reporter needs any help and ask, "How can I help you?" So if they need a quote about business, virtual assistance, small business, entrepreneurs, etc., you may be quoted frequently.

Janine

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that is great advice Janine!! I never even thought about the 2nd paragraph. One of our local channels has a live chat during the broadcast and I am in there everyday, so they know my name but maybe I should cozy up some more.

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Rebecca Thompson
CLR Virtual Connection * fanTABulous fan pages