Ok, so I've written my press release, am I allowed to send it to multiple editors or should I only send it to one?

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Kels

www.kellycairns.co.uk

Send it to as may publications as you can but do some research first, find out the name of the person who deals with the business editorials before submitting it as it could land on the wrong desk.
There are also sites where you could submit it and it could get picked up by some other publications.

Good luck.

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Vicky
www.c-vas.eu

When I send out press releases to local newspapers, I always follow up with a phone call to make sure it arrived there.

I use some of the free press sites and I also pay to have to have them posted to the larger newspapers depending upon my budget. I prefer the paid to the free because they actually get printed whereas the free sites can be cumbersome, limiting number of words and can get lost in the thousands being submitted each day. Of course, the latter is good for SEO searches so I do both.

Not sure where you want to have your release published but I'd suggest going to the local library and pulling magazines and newspapers which are related to your topic. If the release is creative and informative, it could turn into a story. Don't hesitate to track down really local free publications that most towns have. They usually have both online and print options. I've been using a newsletter to post my client's releases lately, called AmericanTowns.com which will offer regional (and free) areas to post releases. I think it is also good idea to post releases on your own website and create a Press tab if you don't have one already. When you write your teaser for the press release postings use lots of rich keywords. I think there is a link there on how to do that.
Good luck.

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Hi

Excellent advice. What's great about submitting them online too is then you get your keywords in there. I know often I've had a client contact me because they had a google alerts set up for publicity and saw my release.

Another thing too is with so many newspapers downsizing, it's even more important to go to the site or look up them up (like at the library as suggested), to make sure you still have the right person. Some of my contacts I had even a few months ago are now gone.

Thanks!

Diana Ennen
Virtual Word Publishing
www.virtualwordpublishing.com

Love the idea of a press page - I have one on my blog not sure why I didn't think to have it on my website! I guess I didn't want a blank press page! LOL

I will certainly be created a press page as soon as I get some "press" lol

Great post, encouraging for me as I am working on submitting my PR's today!!

~Brandy~

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Brandy Ellen's Business Solutions