I am a complete newbie when it comes to press releases. To be honest, my first foray into it was when I submitted one to the free portion of prweb and they sent it back and said I didn't have anything newsworthy enough! What? So I need to go back and rework that one.
My immediate problem is I have a client in the UK and she recently contributed to a book on Management Consulting and I am telling her we need to do a press release. Which she will look to me to handle. My question is, the following is what she put in the news section of her website. Would this be considered an acceptable press release? Or should I put more quotes from her higher up in the body of it?
Also, should I be submitting to
PR Web or is there a UK version?
She is British so I realize the spelling on some words is different...
Chameleon Works Founder Contributes to Managment Consulting book.
Is this wrote at too high a level for a press release?
Thanks so much to anyone that can help me with this!
Management Consulting is both a challenging, invigorating and complex profession. Organisations continue to need consultants and their specialisms. Practitioners continue to need to deliver quality with tight attention to cost. The recession has tested both the purchasing and the supply of it and the pace of the Consultancy Life-Cycle continues to be challenged.
Dr Joe O'Mahoney, Lecturer in Organisational Studies at Cardiff University Business School, has brought together a full critique of the profession, the market issues and the theory of Consulting in one "bible" for practitioners and purchasers of Management Consulting. The book covers the:
•Descriptive Perspective (what it is and isn't)
•Practitioners Perspective (the relationships, the life cycle and tools)
•Critical Perspective (themes in the industry, ethics and identities)
•Career perspective (how to become a consultant)
with insight from Leading Practitioners including Deborah Fleming from Chameleon Works.
The book answers such questions as What are the best frameworks for Business Analysis, Do Consultants get results? How ethical are consultants? and What is the latest thinking in Management Consultancy?
Fleming states, "In working in the industry for over 10 years, dealing with the challenges of recession and the excitement of solving organisational changes, this book truely marries consultancy theory with the reality. It is a rare insight into a breadth of industry critique, written to ensure the profession remains creative and knowledgeable for the future".
Press release help, Please
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