Press Releases

Post your press release questions and find resources here. Post releases for your virtual assistant business here!

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Old 01-10-2011
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Default Need to write a press release
Hey all,

I am trying to work on writing up a press release to announce my services to the public and I am at a loss. So I thought I would come all of you and ask what I need to put into it and maybe even for some samples of what they should look like. Press Releases weren't something I did in my old job so I am just a little clueless.

Thanks so much
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Old 01-11-2011
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Default Re: Need to write a press release
Hello Calliope,

Is Calliope your name or you company name? I'm afraid I don't know your name so I can't address you properly.

You are in the correct thread Press Releases where many members have posted samples you can view.

There are a few press release posts which announce new virtual assistant companies.

You can also Google, 'virtual assistant press release' and there will be numerous examples you can view.

In the release you would want to include a quote from you, write it in the third person and have a unique piece of news to include to make it more interesting.

Also, Diana Ennen a VAF valued member here gave a great interview which I have bookmarked and have referred to when writing a press release. That link is here.

Feel free to post back once you have it together for member review.

Good Luck!

Janine
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Old 01-18-2011
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Default Re: Need to write a press release
Very helpful Janine - thank you!

I am in the midst of drawing a press release up as well.....any info is good info!

Jenni
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Old 01-18-2011
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Default Re: Need to write a press release
Here is a website that I have found helpful in the past: http://www.evancarmichael.com/Tools/...ss-Release.htm
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Old 01-18-2011
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Default Re: Need to write a press release
Originally Posted by Right-Hand-Man VA Services View Post
Here is a website that I have found helpful in the past: http://www.evancarmichael.com/Tools/...ss-Release.htm
Thanks for the link, this looks very useful.
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Old 01-18-2011
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Default Re: Need to write a press release
Very helpful Darrell - thanks for sharing!

Jenni
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Old 01-28-2011
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Default Re: Need to write a press release
Hi

I love writing press releases! Here are a few tips.

One of the things I get asked so much is how to make it newsworthy. You just want to find your angle. Can you connect it to something that is happening in the news today? Like my next press release on my books will probably be how inflation is real and prices going up, so you need to make more money. Things like that. Just kind-of working your business into the news. That's only one way, but a thought.

Also, say you were a real estate VA, say something happens in the housing industry, you might be able to tie that in. Any holidays or events you can tie it to. New services, etc.

Some basics: 350 to 500 words, one page, use third person, add a quote from you, add statistics, make a great title using your keywords, use active verbs, don't forget your call to action paragrah where you tell them what you want them to do (go to your site, etc.), write to your target audience, etc.

Hope this helps!
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Old 06-12-2011
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Default Re: Need to write a press release
hi guys well i want to do to a PR but im sooo nervous what do i put as a header what is a good way to make it worth writing about my new business is brand new this week. what to write about to make it worth it help plzzzz.
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Old 06-13-2011
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Default Re: Need to write a press release
Here are two tips to guide you:
  1. Answer the 5W's with your Release: Who, What, When, Where, Why
  2. Use the pyramid style of writing, with the most important information at the start and the least important at the end.
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Old 06-14-2011
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Default Re: Need to write a press release
Think about your target audience, make sure it is relevant and most importantly informative to these people.
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