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Old 02-25-2010
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Company name: Leigh Lopez Virtual Office Solutions
 
Join Date: Jan 2010
Location: Thousand Palms, CA
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Default How important are PR's to local niches?
Hi, I'm just starting up my VA business and am currently only scouting local business owners... would a press release really benefit my business? Or should I hold off on it if/when I need to market outside of my area?
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Old 02-25-2010
DianaEnnen's Avatar
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Company name: Virtual Word Publishing
 
Join Date: Feb 2008
Location: Margate, Florida
Posts: 265
Default Re: How important are PR's to local niches?
Hi

I think a press release would still be very beneficial. You can use it to target your local media. I'd still send it out online, but have an emphasis in the release that your specialize in ____ County. Also, you can add it to your media kit and proposals and also use it to send out to prospective clients. I'd go for it!

Thanks!

Diana Ennen
Virtual Word Publishing
www.virtualwordpublishing.com
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Old 02-25-2010
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Company name: My Office Assistant
Small Business Practical Times: Knowledge is Power. Or Is It?
 
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Default Re: How important are PR's to local niches?
A press release is always beneficial. For your local market it would also help to get yourself out there in the community. Meet-ups, volunteer positions, trade shows and other functions should be on your list. Get to know as many in your niche as possible so that when you do land the first local, word will spread quickly of how awesome you are.
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Old 02-25-2010
Contributing Member
Company name: Leigh Lopez Virtual Office Solutions
 
Join Date: Jan 2010
Location: Thousand Palms, CA
Posts: 51
Default Re: How important are PR's to local niches?
Thanks girls, I just had never thought I needed to do one. But you have me thinking otherwise now!

I admit ignorance about press releases. Have I overlooked a resouce somewhere that can help me to understand what they are, and how to write one?
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Old 03-02-2010
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Company name: Virtual Word Publishing
 
Join Date: Feb 2008
Location: Margate, Florida
Posts: 265
Default Re: How important are PR's to local niches?
Hi

If you'd like, I do have a free PR package that I could send you that has some information on writing a press release and some places to submit. Just email me.

Thanks!

Diana Ennen
Virtual Word Publishing
www.virtualwordpublishing.com
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