Press Releases

Post your press release questions and find resources here. Post releases for your virtual assistant business here!

Forum Sponsor (Advertise with us)
Reply
 
Thread Tools Display Modes
    #11 (permalink)  
Old 05-20-2009
Your Virtual Wizard's Avatar
VAF Blog Challenge Moderator
Company name: Your Virtual Wizard
 
Join Date: Sep 2008
Location: Florida-Gulf Coast
Posts: 2,168
Blog Entries: 5
Send a message via AIM to Your Virtual Wizard Send a message via Yahoo to Your Virtual Wizard Send a message via Skype™ to Your Virtual Wizard
Default Re: A Client Changed the Name on a Press Release I Wrote
Cheryl,

I still feel that changing anything that someone has written is not best practice whether it is 'perfect common sense' or not.

We can argue that I didn't specify with details as to what was to be left with behind when I no longer worked with her, or that because she owns the document and can do anything with it that she wants or that I didn't have copyrights to the document itself. I recognize those are all valid reasons for someone to make changes.

I feel it is sneaky and not 'right' to change something that someone has written and published without their permission or knowledge. It's not really an argument, rather it is my opinion.

Thank you for your reply. I appreciate reading all sides of the situation.

Janine
__________________
WRITE FAB RFP PROPOSALS & land THE VA job. WinningRFP unveils soon! SignUp www.WinningRFP.com
Reply With Quote
    #12 (permalink)  
Old 05-21-2009
Contributing Member
Company name: CJ's Virtual Business Solutions
 
Join Date: Mar 2009
Location: Kansas City, MO
Posts: 240
Default Re: A Client Changed the Name on a Press Release I Wrote
Janine,

I agree that the press releases you wrote were for the client so they can do as they choose.

However, good business practice would have been for them to notify you that they were going to make the change.

Great idea about keeping a portfolio of press releases you've written. Do you track the effectiveness of a release? If you do, do you include that info with the respective release?

Carol
CJ's Virtual Business Solutions
Reply With Quote
    #13 (permalink)  
Old 05-21-2009
Your Virtual Wizard's Avatar
VAF Blog Challenge Moderator
Company name: Your Virtual Wizard
 
Join Date: Sep 2008
Location: Florida-Gulf Coast
Posts: 2,168
Blog Entries: 5
Send a message via AIM to Your Virtual Wizard Send a message via Yahoo to Your Virtual Wizard Send a message via Skype™ to Your Virtual Wizard
Default Re: A Client Changed the Name on a Press Release I Wrote
Hi Carol,

If the client tells me that they have increased their sales or have picked up inquiries due to a press release I have written, I keep that information available in a portfolio. However, most don't tell me. I do follow up and ask the clients if they have had any feedback but really there is no way I can think of to track the effectiveness of the releases.

I can track over time if it might have been picked up by a third party website or I can track how many times it might have been viewed or downloaded but I can't say if that makes it effective.

Thanks for the comments.

Janine
__________________
WRITE FAB RFP PROPOSALS & land THE VA job. WinningRFP unveils soon! SignUp www.WinningRFP.com
Reply With Quote
    #14 (permalink)  
Old 05-21-2009
Tess's Avatar
Senior Member
Company name: Codehead, LLP
Latest blog post: SEO Q&A
 
Join Date: Apr 2007
Location: Portland, OR
Posts: 9,131
Blog Entries: 3
Default Re: A Client Changed the Name on a Press Release I Wrote
Hi Janine
Sorry to hear this was such a frustrating situation for you - it's good that the release is available published intact at other web properties so you can still use it as part of your portfolio and I'm guessing based on the conversation here that my reply probably isn't what you're hoping for but I agree that it would be normal and not unethical for the client to change the contact info once you are no longer on her team.

I've written press releases for clients many times and when I archive them on their sites I don't actually include my contact info at all. I still take full credit for them and use them in my own writing portfolio. It sounds like you're doing the same
__________________
Create a welcome packet for new clients with this guide and free templates!

(Available in PDF and Kindle versions)
Reply With Quote
    #15 (permalink)  
Old 05-21-2009
Marian's Avatar
Contributing Member
Company name: Cross My Desk
 
Join Date: Oct 2008
Location: Lancaster, CA
Posts: 98
Default Re: A Client Changed the Name on a Press Release I Wrote
Here's how I'm seeing this. You wrote a press release for a client. You were the contact for that client, and as such were listed that way on their press release. Check.

You no longer work for the client. Check.

I will then assume you are then no longer the point of contact for said client, right?

Unless your original press release had you listed as the author to being with, then I don't see where you have any reason to complain here. You're no longer the contact, right? So why should they maintain a press release with incorrect contact information?

As far as I can tell, they're being responsible by maintaining an updated contact. If the original release did not contain an by line, why should it now?

I'm not trying to be harsh here... I just don't get your position.


Quote:
I feel it is sneaky and not 'right' to change something that someone has written and published without their permission or knowledge. It's not really an argument, rather it is my opinion.
But, they didn't change what you wrote, correct? They only changed the point of contact.

Why would you expect them to contact you to tell you they were changing the contact? Seems to me that it is kind of a given once they ceased being your client. I have no idea why they would even want someone as a contact on their PR that no longer works with them. It seems like a no-brainer... unless you actually DO still expect to be the point of contact for some reason.
__________________
Marian Harmon, Certified Virtual Assistant
www.crossmydesk.com
Reply With Quote
    #16 (permalink)  
Old 05-22-2009
Your Virtual Wizard's Avatar
VAF Blog Challenge Moderator
Company name: Your Virtual Wizard
 
Join Date: Sep 2008
Location: Florida-Gulf Coast
Posts: 2,168
Blog Entries: 5
Send a message via AIM to Your Virtual Wizard Send a message via Yahoo to Your Virtual Wizard Send a message via Skype™ to Your Virtual Wizard
Default Re: A Client Changed the Name on a Press Release I Wrote
Hi Marian,

Thank you for your response. I understand your take on this.

When a release is written, the name and the contact information can also be the name of the author of the release. So by eliminating the contact information, as I am no longer the publicist for the client, this also eliminates the name of the author.

In contrast to writing an article, for example for a client (not a ghostwriting piece), the author's name will stay permanent within the piece.

Typically, if a client archives his press releases on his site, the most current release is listed at the top containing the most current publicist information.

In most cases, when I have set up the press box page with a publicist contact page I do so indicating, 'Press: name of client or current publicist' . This is the information that lists the most current publicist name for media use. (It has been my experience that most reporters don't use the contact information in the archived releases if they need to contact the client for a story. They use the press box page with the current publicist information.)

It also has been my experience that most of the clients for which I write releases have 1) kept the original contact information intact with the most recent publicist information posted on the most current release and updated on the press box page as mentioned above, 2) do not use contact information at all (no name) just a generic 'media contact' title or 3) use their own name and contact information.

I never had anyone change the information in the release iteself. I am not complaining. It just surprised me because all of my RFP letters are set up with links back to these sites for those potential clients who ask for samples of my writing.

It is true that I personally believe that changing anything in the original content of what someone writes is wrong no matter what the circumstance might be (unless it is clear from the start that something might be edited or if permission is given). But what I believe and what actually occurs are two different things. I'm stating my opinion here and sharing a situation that affected me.

It simply means that I need to maintain a portfolio of samples and make sure I check those links before providing those to potential clients. I also need to update my portfolio more regularly and make sure I check those links.

Thanks again.

Janine
__________________
WRITE FAB RFP PROPOSALS & land THE VA job. WinningRFP unveils soon! SignUp www.WinningRFP.com
Reply With Quote
    #17 (permalink)  
Old 05-22-2009
Marian's Avatar
Contributing Member
Company name: Cross My Desk
 
Join Date: Oct 2008
Location: Lancaster, CA
Posts: 98
Default Re: A Client Changed the Name on a Press Release I Wrote
Right, I'm aware of how Press Releases work. I've written quite a few myself. I also agree that it seems odd to change the contact on an old release when it might not even apply any longer. However, I do know that some are still applicable months and years later, so it would make sense to update contact information in those cases.

A press release isn't suppose to have an "author" per se. It's announcement from the entity as a whole, not any particular person, as a general rule ... although it is a fairly biased announcement since the whole point is to get media attention. If someone told me they wrote a PR, I would not necessarily expect their name to be on the document. I've written plenty of them where the contact person was somebody else.

I do see why you'd be upset...given that an outdated release doesn't really matter. But, I do think it's their prerogative to change the contact if you're no longer working with them. I mean, that's just common sense to me.

I'm wondering why you don't have a single portfolio with the original release in it for people to view. That's what I do. The Internet changes constantly, so I have one link I give to people with samples of my work as they were when I completed them. On each sample, there are current notes about that sample. So in this case, I'd likely have a PDF copy of the original release (or screen shot of it on the client's site), and in my notes give the link where it is located with a small note that says, "Contact has since changed." I would likely also supply some of those alternate links where the release has not been changed for comparison.

But I tell you, I would never, ever rely on anyone's link for my portfolio. My portfolio remains in my control so there are no surprises.

Maybe I'm just numb to the idea that after work leaves my hands, its out of my control. If I'm paid to do something, I'm not going be all that anal retentive about them making changes down the road, especially if we have a work for hire agreement. They have the right to change what they want, and that's pretty much a given. It seems a tad bit uppity to insist that you be told when they make minor changes to material they own.

I've been a technical writer for years and my material gets cut up and updated all the time. If I insisted they call me everytime that happens, I'd just be annoyed. All I care about it the quality of the work at the time I completed it and what I was paid to do... not the current status.

Now, if it were MY work, MY copyright and MY material for which I maintained control... yeah, I'd be upset. But when I do work for someone else, it is always on a work for hire agreement, and at the completion of the assignment, they own the rights to the work. There have been a few times where we have negotiated terms about maintaining my name on a piece of work, but that is always in the agreement or settles prior to the assignment being finished.

The reason I do that is because a few years ago a client was really burned by a former web designer who got insanely upset that she hired me (and fired her) to handle the SEO and make minor changes (and I mean minor... like fixing some typos and such) to a website that she designed. My client ultimately won, but not before the former web designer reported the client to her host for copyright violations and all kind of other stuff. The client's web hosting account was actually shut down because the former designer faxed a DCMA complaint. It was a nightmare because the original design contract was so convoluted and confusing.

Like I said, my client ultimately won that battle because no matter what the contract said, the circumstances of their communication made it clear that they had a work for hire agreement and the client had the right to make those changes. It got so bad that the former web designer was insisting that she owned the client's logos and artwork, too... items she never even designed! It was crazy... and I saw what it did to that client, so I made the decision that I would never be so possessive of work i was being paid to create.

Of course, all of my contracts address the topic of using their material in my portfolio. Some things are not appropriate for a portfolio, or are confidential in nature... and sometimes I charge more for those things or make sure to get a letter of reference on the project instead. I also keep those in my portfolio.
__________________
Marian Harmon, Certified Virtual Assistant
www.crossmydesk.com
Reply With Quote
    #18 (permalink)  
Old 05-22-2009
Your Virtual Wizard's Avatar
VAF Blog Challenge Moderator
Company name: Your Virtual Wizard
 
Join Date: Sep 2008
Location: Florida-Gulf Coast
Posts: 2,168
Blog Entries: 5
Send a message via AIM to Your Virtual Wizard Send a message via Yahoo to Your Virtual Wizard Send a message via Skype™ to Your Virtual Wizard
Default Re: A Client Changed the Name on a Press Release I Wrote
Marian,

Thank you for your viewpoint.

Regards,

Janine
__________________
WRITE FAB RFP PROPOSALS & land THE VA job. WinningRFP unveils soon! SignUp www.WinningRFP.com
Reply With Quote
    #19 (permalink)  
Old 05-22-2009
Marian's Avatar
Contributing Member
Company name: Cross My Desk
 
Join Date: Oct 2008
Location: Lancaster, CA
Posts: 98
Default Re: A Client Changed the Name on a Press Release I Wrote
I don't want you to think that I think you're wrong in your opinion... I don't think that. I guess I'm having trouble understanding the big deal.

But that's okay, there are many who don't "get" what I do either. If we all did things the exact same way it would be pretty boring.
__________________
Marian Harmon, Certified Virtual Assistant
www.crossmydesk.com
Reply With Quote
    #20 (permalink)  
Old 07-21-2009
Contributing Member
Company name: Preferred Virtual Services
 
Join Date: Jun 2009
Location: Southern New Jersey
Posts: 53
Default Re: A Client Changed the Name on a Press Release I Wrote
Marian, I agree with you. Once the VA has written the press release and gets paid for it, I think the client has the right to publish it with whatever contact information they desire, and I think they would want to be contacted since the article is about their business, not the VA's.

Barbara Cooper
Preferred Virtual Services
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are Off


Similar Threads
Thread Thread Starter Forum Replies Last Post
Your Left Hand is Helping Businesses Grow in Today’s Economy - 1888 Press Release (press release) VAF Newsbot Press Releases 11 03-27-2009 04:42 PM
First cut at my press release TLCSmith Press Releases 2 09-17-2008 02:24 PM
My First Press Release Girl Friday Press Releases 11 10-15-2007 10:16 PM


All times are GMT -4. The time now is 04:52 AM.

International Virtual Assistants Association
Project Management for Virtual Assistants
Work from Home | Become A Virtual Assistant
Virtual Assistant Directory
Affordable Logo Design
Virtual Assistant Contracts
Virtual Assistant Forums Advertising

© Virtual Assistant Forums 2012
All content and images are protected under copyright law and may not be reproduced in any way without express written consent.