There have been a number of questions regarding emails lists and spam and this article by Robin Moss is a good primer on what the Can-Spam Act is all about. Enjoy!
Re: Are you spamming people and don't even know it?
This is a good article and it's the quick snack size so that you can learn what you need to know quickly. I also got something else from it. I love those share buttons in a row at the bottom that are animated and I finally saw where to get them at the bottom of this article. Check them out here at Shareaholic - easy to install on Wordpress too.
Re: Are you spamming people and don't even know it?
This is very important information Kate, thanks for taking the time to share it here.
I knew that the Can-Spam Act was serious and well-established (I've referenced it a few times when trying to get off of very persistent spam lists) but I didn't realize there were such hefty fines for breaking the spam laws. From the article you posted:
Since the Can-Spam Act of 2003, spam is a serious business. If you break the rules (yes, there are rules), you could be fined—up to a whopping $16,000 per infraction.
And I think one of the most important distinctions the author makes is that "Business cards don’t equal subscribers" - just because you have someone's business card from a networking event does not mean you can add them to your mailing list. Although I know this happens all the time anyway....
Re: Are you spamming people and don't even know it?
Great information. It is always better to be safe than sorry. I will only send out emails to those who have specifically signed up on my site.
Another good way to help stay compliant is to utilize an email marketing provider like Constant Contact. They do help to ensure that your emails met federal guidelines. Just make sure the lists you use are self generated and not purchased.
Are you spamming people and don't even know it?
I think it's very important for people to know what is and isn't considered spam..
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