When you send out your e-newsletters, do your subscribers take action? Do they visit your website and show interest in your products and services? If not, it’s time to find out why! Ask yourself the following questions to determine whether your e-newsletter is working hard enough to sell your products and services.

* Is your e-newsletter subscriber list full of members in your target market or people who don’t need/want your products and services?
* Is your e-newsletter’s subject line generic (ie. “XYZ Company Newsletter – Episode 10) or non-specific (ie. “Read my newest issue!”)?
* Is your e-newsletter giving away useful information or just hard-selling your products and services?
* Are you giving e-newsletter readers a glimpse of your personality that can help you build relationships with them?

For more detailed info on the above questions and why they’re important, check ... Click here to read the rest of this post at the Write Associate Blog.

The Write Associate Blog is authored by VAF member Tammi of Write Associate.



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