Newsletters and Email Marketing

Newsletter and email marketing information and resources for virtual assistants and their clients.

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Old 06-02-2008
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Default Who do you use for your newsletter?
So I'm kind of kicking myself for not having a newsletter sign-up already on my blog but whatever...that will be fixed tonight. I'm wondering who you guys use to 1) gather names and 2) send out the newsletter.

Do you do a double opt-in?

How often do you send newsletters?
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Old 06-02-2008
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Default Re: Who do you use for your newsletter?
I use Mail Chimp. It's very customizable and allows you to brand your email newsletter to look exactly like your website. You're not locked into using one of their pre-made templates like you are with some other email newsletter programs. They were offering a free trial to 100 names, although I'm not sure if they still are. They have all the code so you can put a link up on your website where people can sign up for your list. Then their info gets automatically added to your database, a confirmation email is sent automatically for them to either click subscribe, or don't subscribe (which is the double opt-in) and when someone wants off the list, it is also handled completely by the program. They have a lot of information on their site about email marketing and the Can-Spam Act, so make sure you are 100% familiar with all the rules and regulations. I actually wrote a pretty in-depth blog about email marketing that you can read here for more information. I've done a ton of email marketing, so if you have any questions, please let me know.

Good luck!

Yvone
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Old 06-02-2008
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Default Re: Who do you use for your newsletter?
I have clients who use Constant Contact and Aweber. Constant Contact is limited in what you can do. But, it is a very popular service. Aweber is used by many people as well but is known for its idiosyncrasies. I haven't used MailChimp yet but I did sign up for the free trial and once I get it figured out I think I will use it on my own site. I've done enough newsletters for other people I think its about time I did my own!
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Old 06-02-2008
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Default Re: Who do you use for your newsletter?
Originally Posted by shari VA View Post
I have clients who use Constant Contact and Aweber. Constant Contact is limited in what you can do. But, it is a very popular service. Aweber is used by many people as well but is known for its idiosyncrasies. I haven't used MailChimp yet but I did sign up for the free trial and once I get it figured out I think I will use it on my own site. I've done enough newsletters for other people I think its about time I did my own!
Shari,

Mail Chimp takes a little getting used to, but you won't have any problems. Just do a practice email first instead of trying to do the actual email. They just upgraded their service too, so it's supposed to be easier to use than the old version. I haven't played with it since the upgrade though. I use Constant Contact for a client (it was his account before he became my client) and I've had so much trouble with it. All my information will just
disappear occassionally, and there are lots of little quirky bugs. It's a real pain when you've spent all that time on the newsletter and it disappears before your eyes. I've heard the same thing about Aweber as well.

The other thing that's nice with Mail Chimp is that you can make it look like your own email service and resell it to your clients. You don't have to have "Mail Chimp" anywhere on it, like with Constat Contact. Now it's a new service I offer my clients, too. Plus, since you can choose to pay for each email you send, rather than a monthly fee for a certain number of emails, it works out great for me to resell it. I love that I have complete control over the design too and I'm not stuck using some template someone else created. I really highly recommend it. If you need any help with it, let me know.
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Old 06-03-2008
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Default Re: Who do you use for your newsletter?
We use Constant Contact where I work. I think our IT guy is the one who actually builds the newsletter, so I'm not sure how it all works. I just do the billing for it.
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Old 06-03-2008
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Default Re: Who do you use for your newsletter?
I use constant contact, but admittedly I chose it before checking out the competition. I'll look into Mail Chimp and Aweber as well. I'm happy with the capababilities in Constant Contact right now. My newsletter is clean and simple and actually has gotten me a few jobs when propects have seen it.
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Old 06-03-2008
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Default Re: Who do you use for your newsletter?
Amanda~

I have used Vertical Response for producing my ezine for the past couple of years and I like it better than Constant Contact. Constant Contact has some lovely templates, if that is your preference, but to do a fully customizable HTML free form, I prefer VR. I just create the ezine in Dreamweaver then paste the code. I currently publish once per month, but am working to get to the point where I can publish more frequently.

Lorri
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Old 06-04-2008
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Default Re: Who do you use for your newsletter?
Woo Hoo! I have a newsletter subscription link! It's about a week late and missed @ 20k visitors, but whatever.

It's up now and that's what counts! Thanks for the recs everyone. I ended up going with MailChimp since it seemed to be the most user (and cost) friendly.
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