Imagine how much it would cost to lose 50 subscribers a month with whom you might have so carefully cultivated through article marketing, blog posts and networking?
Know who you want to reach before creating an ezine.
If you are a business owner and want to reach more than one target market, consider creating two separate ezines. (If you are appealing to more than two or three target markets, you may be spreading yourself too thin.) But understand that if you are sending out more than one ezine, the contents must reflect
the wants and needs of that specific reader.
For example, if you...
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Janine of Your Virtual Wizard.
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