Re: how do you start email marketing?
Hi Pat,
You've gotten some great answers here! I agree that you should ask permission before adding your business card contacts to your newsletter list to avoid the risk of SPAMming them. An easy way to do this would be to send them a short email reminding them of how you met and asking if they would like to receive more tips on (whatever your newsletter is about). If they say yes, add them to your newsletter list. You can also do this with people you know, such as colleagues, clients, and even family members. Encourage them to send the invitation to their friends and colleagues who might be interested in the info you share in your newsletter (you never know who might be - or know - your ideal client!).
Adding a newsletter opt-in form to your website is also a great suggestion, and one of the first things I tell my clients when they're looking to build their newsletter list. If you add an irresistible free giveaway (like a free report) to the opt-in form, you'll greatly increase the chances that people will sign up. (And you can also use the free report as an incentive when you invite your contacts and friends to join your newsletter list.)
Don't worry about not having any contacts when you first start your newsletter list; everyone starts with little to no contacts on their newsletter list. The important thing is just to get started! You'll build your list over time. Best wishes!
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