Hi,
I'm thinking of setting up a flyer to email off to accountants/financial planners etc to pass on to their clients. Do you think this would be an effective way of targeting small business owners and what sort of information would you include in the flyer?

I don't see why not. It never hurts to ask. One of my client passes along flyers from business colleagues for me to share.

Share your services or perhaps have an information day or networking event inviting them to come for an hour or so to learn about you and your business.

Disclaimer: I haven't done this so I have no personal experience......Just off the top of my head.....

An information/networking day sounds like a fantastic idea, I might do that in the not too distant future once I am a little more established and have found my feet (so to speak) :-) Thanks Robn

Depends on how you send the flyer. If you are sending via email and are attaching it, they may not even open it. I usually make a .jpg that I add in the body of the email. You may want to consider a postcard as a way to get attention - be aware that you will probably want to send it at least 6 times before you get any response.

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6 times...really?? Won't they get sick of receiving the same email from me and thus actually put them off wanting to use my services?

Personally I wouldn't send it by email, but that's just me. Receiving unsolicited email, especially more than once is irritating to say the least.

Lynne

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I actually meant the postcard at least 6 times, once a month. Sending unsolicited emails can be tricky, once or several times as you can get hurt by the CANN-SPAM Act. Basic nurture marketing means contacting someone several times over a time period, and for most 4-6 times is what it takes before they even notice your message.

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I am trying to become paperless. I really don't give much mail a second glance. I have gotten a lot of postcards lately, seems to a new thing. I would be interested to see what kind of response you get with an emailed flyer. You could maybe send something once a month. If people are interested in your services, just like when you get an marketing email, they will contact you. Maybe think about a newsletter. Something a business could oped in or out of.

I'm curious to see how this works for you, will you keep us posted with what you decide to do?

Well my flyer is ready to go and I have my database. I think I will try an email to my local accountants/financial planners etc and see what comes back though I don't think I'll repeat it if I get no responses. I'll let you know. Thanks