Sending out newsletters is big business. I do it for my company, and I do it for my client, and there’s definitely a right and wrong way to do things.

Let’s cover some basics with a few rookie mistakes you’ll want to avoid.

1. Don’t get permission. Just because you think your material will ‘rock their world doesn’t mean they want it in their inbox.

2. Rush through the prep work. There’s a lot that goes into creating a good piece of email marketing. Knowing your audience will help you create a perfect subject line. (a client of mine found that a simple boring subject line was best for his... Click here to read the rest of this post at the Monday Morning VA Blog.

The Monday Morning VA Blog is authored by VAF member Dawn of Monday Morning VA.


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Thank you for sharing this. I am not familiar with mailchimp but I am looking forward to looking into it. This article was very helpful and very time appropriate on my end. Thanks again!

Originally Posted by VAF Newsbot

Sending out newsletters is big business. I do it for my company, and I do it for my client, and there’s definitely a right and wrong way to do things. Let’s cover some basics with a few rookie mistakes you’ll want to avoid. 1. Don’t get permission. Just because you think your material will ‘rock their world doesn’t mean they want it in their inbox.

Great post, Dawn! I concur wholeheartedly with the above-mentioned sentiment. Just this week I was sent an unsolicited email from a VA directory extolling some new member benefit they had added to their service.

Firstly, I don't list with their directory and secondly, this unsolicited and unwanted email convinced me to never list with their directory. Probably not exactly the intended result that they were hoping for.

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Kate V. Kerans
Kerans Virtual Assistance