Re: Do you have an Opt-in box on your website
Hi Genevieve,
If you don't want to write a lot of updates or newsletters, you could set up a short series. Something like "Five ways to [fill in the blank]". Write those up and set them to be sent out one at a time - at intervals you choose (ex: weekly). When someone opts in they are sent the first message, a week later they get the second, and so on until the series is up.
Then you could use your list to send out a bit of news here and there. I wouldn't leave it too long between emails (after the initial series) or people might forget who you are (and that they opted in) and report you as spam. You don't want that to happen.
Another option (if you blog) is an opt-in that automatically sends your new blog posts out by email. Or you could send a monthly recap newsletter that lists your blog posts for the last month.
Deb
p.s. I'm guessing that you already know about autoresponders like AWeber. But if you don't - it's pretty easy to set up, saves you a lot of work because it automates everything, keeps track of stats, keeps your lists, handles unsubscribes, makes sure you comply with all the laws and regulations, etc. It does have a monthly charge, but it's worth it.
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Deb at Ivy Freelance
Metrics, Marketing and Macros
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