Newsletters and Email Marketing

Newsletter and email marketing information and resources for virtual assistants and their clients.

Forum Sponsor (Advertise with us)
Reply
 
Thread Tools Display Modes
    #1 (permalink)  
Old 09-22-2011
Office Goddess's Avatar
Senior Member
Company name: The Virtual Office Goddess, LLC
 
Join Date: Aug 2007
Location: Boulder, CO
Posts: 2,966
Send a message via Skype™ to Office Goddess
Question Can collected business cards be used to generate an email list?
My boss has, over the past 15 years, collected over 3000 business cards that we have put into an ACT! database. I have searched VAF but haven't found any info on using collected business cards to create an email list. Does anyone know if we can legitimately use that database to send an email informing them of our new newsletter and asking them if they would like to opt-in?
__________________
Lily Chambers, The Virtual Office Goddess, LLC
Author "How to Do Your Own Small Business Bookkeeping"
Reply With Quote
    #2 (permalink)  
Old 09-22-2011
Your Virtual Wizard's Avatar
VAF Blog Challenge Moderator
Company name: Your Virtual Wizard
 
Join Date: Sep 2008
Location: Florida-Gulf Coast
Posts: 2,168
Blog Entries: 5
Send a message via AIM to Your Virtual Wizard Send a message via Yahoo to Your Virtual Wizard Send a message via Skype™ to Your Virtual Wizard
Default Re: Can collected business cards be used to generate an email list?
Lily,

I researched this for a client once. I checked the CAN Spam Laws and it is not illegal to send unsolicited email.

What is required in that unsolicited email is to give the name and address of the sender and a way to OPT-out of the email list.

The Spam Law made more work for people who had to opt-out of lists it was termed the 'I CAN spam' law.

Anyway, you can use those email addresses to send email. It is often frowned upon, though because people just don't like to receive unsolicited email.

If your boss wants to send out an email to these recipients, I would make it an email which explains that he had met them at some time and received their business card. I would explain that he would like to add them to his newsletter list and give them a good reason to do so but only if they opt in. Anyone who does not opt-in I would consider a bum lead and not pursue them any further.

So the answer is yes, you can legitimately send out email from that database.

Here's a link to the law itself. http://business.ftc.gov/documents/bu...guide-business

Janine
__________________
WRITE FAB RFP PROPOSALS & land THE VA job. WinningRFP unveils soon! SignUp www.WinningRFP.com
Reply With Quote
    #3 (permalink)  
Old 09-22-2011
ClockwiseVA's Avatar
Junior Member
Company name: Clockwise Virtual Assistance
 
Join Date: Apr 2011
Location: Vancouver, WA
Posts: 408
Blog Entries: 1
Default Re: Can collected business cards be used to generate an email list?
Great information Janine, thanks for sharing.
__________________
Linda
Clockwise Virtual Assistance
Reply With Quote
    #4 (permalink)  
Old 09-22-2011
Office Goddess's Avatar
Senior Member
Company name: The Virtual Office Goddess, LLC
 
Join Date: Aug 2007
Location: Boulder, CO
Posts: 2,966
Send a message via Skype™ to Office Goddess
Default Re: Can collected business cards be used to generate an email list?
Thanks! I knew I could count on VAF for the answer! I will tell him your response and be sure and include where we got their contact info from and include an easily found opt-out for our newsletter.
__________________
Lily Chambers, The Virtual Office Goddess, LLC
Author "How to Do Your Own Small Business Bookkeeping"
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are Off


Similar Threads
Thread Thread Starter Forum Replies Last Post
Renting/Purchasing an Email List arynnichols Newsletters and Email Marketing 5 02-17-2010 03:02 PM
Business Cards TipTop Virtual Solutions Business Cards 6 02-04-2010 02:54 PM
[Problem] Opt In- Tips & Tricks for building email list hbplifestyle Newsletters and Email Marketing 2 12-18-2009 08:37 PM
30 Days to build an email list hdmrobinson Newsletters and Email Marketing 3 08-19-2009 07:15 AM
Business Cards 101 Modern Marketing Support Business Cards 2 04-27-2008 07:46 AM


All times are GMT -4. The time now is 05:18 AM.

International Virtual Assistants Association
Project Management for Virtual Assistants
Work from Home | Become A Virtual Assistant
Virtual Assistant Directory
Affordable Logo Design
Virtual Assistant Contracts
Virtual Assistant Forums Advertising

© Virtual Assistant Forums 2012
All content and images are protected under copyright law and may not be reproduced in any way without express written consent.