I don't know about you, but I am always on the lookout for ways to build my email list.

I found this offer to join Bob Jenkins aka Bob the Teacher, as he builds an email list from scratch. I am on Day 2 and so far it is very informative and detailed. Each day you get a task that takes from 15 to 30 minutes to complete, so it's definitely something that I can commit to.

To join the fun, and get your list in tip-top shape with me, go to
http://askbobtheteacher.com/autoresponder-30-days.php

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Heather
Robinson Business Solutions

Hi Heather

Can I get your opinion on the best way to direct market your email list. Do you use an external provider or do you send them yourself?


cheers
Keri

Keri,

If I understand your question correctly, you are asking should you use an autoresponder such as Awebber or Constant Contact versus sending the emails from, say Outlook.

In my opinion, it is better to use an autoresponder. If you use Outlook, for example, and your list grows, which is what you want, you run the risk of your emails being tagged as spam. ISP's get antsy when they see large quantities of the same email being sent out at the same time. If they think you are spamming, they will shut down your email account, and that could be disastrous for your business.

Using an autoresponder allows you to automate much of the process of managing your email list. You create a form on your website that allows clients to sign up for your e-newsletter, ecourse, etc. and the autoresponder automaticallys sends it out. Autoresponders also have opt out capabilities built in, a must in complying with CANSPAM regulations.

If cost is a consideration, there are free autoresponders that do a good job. One that comes to mind is MailChimp. The free version limits you to 100 subscribers and a sending limit of 6 times/month.

I am a firm believer in using anything I can to automate my business processes, so I would definitely say go with an autoresponder.

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Heather
Robinson Business Solutions

Someone who uses the server that my hosting/webmaster provides was sending spam. Because of that, all of the emails for those of us sharing the server were blacklisted by some of the larger isps out there. I am still waiting for our server to be re-approved so that my emails to some of my friends are no longer blacklisted (comcast for one). It had nothing to do with me, but I was included because of sharing the same server. It is important to follow the rules so that this doesn't happen to you.

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