I am a firm believer of constant contact with a client.
1. I usually first make contact with a client via email.
2. When they are ready to become a client, I send a contract.
3. We continue to converse via email throughout our partnership.
4. Once the job is complete, I sent them out a HANDWRITTEN thank you card in the mail.
5. 2 weeks after a job is complete, I send a letter requesting a testimonial.
6. One month after job completion I send out a referral request letter.
7. Then each and every month thereafter, I send out my monthly newsletter (get permission in advance).
8. I mail a HANDWRITTEN birthday card or any other special occasion.
9. If I receive a referral from a client, I send them out a HANDWRITTEN thank you card with a $25.00 gift certificate to their local coffee shop.
10. Every 6 months, I send them out a letter asking if everything is OK, do they have any questions, is there anything else I can help them with.
hmmm....I think I have covered everything!