Hi
I started my marketing with the website first of all, then advertising, business cards, networking events, etc. The reason I wrote the website as the first step was because you can explain all the services offered and savings to a potential client, but if they want you to work with them, everyone will look for the businesses website first. this way the potential client can sit and read about your business at their own pace. In this day and age, I truely believe that a website is the initial way to go for introducing your business. all you other marketing tools can be created after that, and have your website address included in them.
Hope this has helped