"The biggest thing is realizing that marketing/networking is a 24/7 activity and needs constant care. "
This is the key, for sure.
Great response, Stephanie.
Still, it's hard to find a balance between tweaking and testing marketing strategies, on one hand, while sticking long enough with them to give them a chance to work. Know what I mean?
CJ Hayden says to pick a few marketing venues and work them long and faithfully; and not to flit from one channel to another.
What do you think?