I haven't "Officially" opened my doors yet and most of my clients, atm, are by word of mouth (I just signed on a new client yesterday

). But one thing I've observed on the forums is that:
- Some people seem to take off right away and start growing immediately, while other people seem to have problems
- Some marketing avenues seem to work better for some rather than others
There's gotta be a reason for this and it's something I think about a lot because I have a very tight timeline that I'm walking to get my business up to where I can go full time.
So, what I plan on doing is developing a basic marketing plan that I think will work for me and then really paying close attention to what seems to be working and what doesn't, tweaking it on a regular basis. From what I've seen, people who worry about how to get clients through places like Elance end up more discouraged and frustrated. So, I would think your time and energy would be better spent sitting down and coming up with a real marketing plan which includes online and face-to-face networking. A plan that will work for you and your niche. Be creative. Think of it as a problem and then brainstorm possible solutions: You need to find a way to draw clients to you on a regular basis, so how will you do that? The biggest thing is realizing that marketing/networking is a 24/7 activity and needs constant care.
Maybe one thing you can do is keep a journal to track what marketing/networking avenues you're currently making use of and how you feel about it. Is it working or not? If it's working, what do you think you're doing right. It may not be the tool, it may be how your using the tool that's making it work for you. If it's not working, why do you think it's not? It doesn't necessarily have to be anything you're doing wrong. Maybe you're using the wrong tool for your target market. But really think critically about what you're doing and how you can fix it or tweak it to get the most benefit out of it.
Also, since you were talking about proposals, maybe you could have someone (preferably someone who's in your target market) look over your materials and get their opinion about it. What would turn them on or off as a client if they were presented with your current proposal? Are you missing anything really important or including anything that's really not necessary?
Sorry, this is so long, (I'm the brain dump queen...lol) but I hope it gives you some ideas.