Thanks for this Kylie

I've always liked the 'underpromise and overdeliver' philosophy (mentioned in the article) - although in this consumer-driven society it can be difficult to get out from under the client's need for an A-Z breakdown of features vs. cost.
I actually had one client ask me for a ROI (return on investment) 'report' on a website he wanted redesigned-but he wasn't
selling anything on his website (and even so) - it came down to really being able to keep the lines of communication open, keeping the client excited about the intangible while not promising anything in particular...one of the most challenging contracts we've ever won (and ultimately, the most lucrative - well worth the extra effort).