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Discuss the benefits and challenges of small business networking in-person.

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Old 08-08-2009
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Default Is your elevator speech pushing the right buttons? - VAF Member Blogs
I have been to quite a few networking events and I guarantee you will hear the phrase, “Tell me about yourself.” Many people are able to answer this question with no problem, while others seem to struggle. If you find yourself experiencing the latter, one way to combat this issue is memorizing an elevator speech.

In case you are not familiar with this term, an elevator speech is a short spiel that enables you to convey with others your occupation and what you represent (i.e. attributes) in the same length of time it takes for you to reach the highest floor in an elevator (approximately 30 to 60 seconds). Think of it as a way to “break the ice” when you meet someone new. In order to find out if your speech is pushing the right buttons, keep the following in mind:


Know before you go:
First impressions are extremely important. People form their judgments about a person within the first thirty seconds of meeting them. Therefore, when someone requests that you tell them about yourself, please do not waste these precious seconds.

I am not trying to be funny or mean when I say this, but please figure out what it is that you do and what you represent before you are asked (especially if you are going to a networking event!). When some people are asked to talk about themselves they act like it is a trick question and are literally stumped in trying to determine how to craft a response. Remember, only you have the answer. Using “fillers” such as ‘um’ or ‘ah’ will not help in your quest to project that you are a confident individual.

Would you want to listen to yourself?

When you are rehearsing your elevator speech keep in mind how you would feel if you were subjected to listening to your speech. Would you be satisfied or bored? If you are bored and you wrote the speech—imagine how the listener will feel. I realize not everyone has a “cool” job. However, this is still no excuse for having a boring elevator speech. How do you expect to impress a recruiter or land a new client without capturing their attention?

The key to getting where you want to be is to demonstrate that regardless of what your occupation is, you take ownership of your position and have pride in the work you perform. Do yourself a favor and craft an elevator speech worth listening to by including the following:... Click to read the rest of this post right here at Virtual Assistant Forums.




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Old 08-10-2009
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Default Re: Is your elevator speech pushing the right buttons? - VAF Member Blogs
Fabulous post, LaTosha - There's a real art and science to crafting an elevator speech, and you do a great job clarifying it!
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Old 08-11-2009
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Default Re: Is your elevator speech pushing the right buttons? - VAF Member Blogs
This is a wonderful post because, frankly, I am one of those "strugglers". I have no problem talking to people and I'm "down right friendly", but I want to hone my elevator pitch so that when I'm speaking about what I do, there's a clear and concise message - then I can ramble later!

But I don't want to sound all sales pitchy!
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Old 08-11-2009
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Default Re: Is your elevator speech pushing the right buttons? - VAF Member Blogs
Excellent advice! I'm actually hoping to make it to a speed networking event in September and need to get this kind of thing all in order before I go so I don't end up being a struggler! Thanks LaTosha!
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Old 08-17-2009
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Default Re: Is your elevator speech pushing the right buttons? - VAF Member Blogs
Great advice. This is exactly what I have been looking for when it comes to creating and refining my pitch. Thank you so much!
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Old 09-27-2009
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Company name: Thompson Assistants
 
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Default Re: Is your elevator speech pushing the right buttons? - VAF Member Blogs
Great post and I definitely need to perfect my pitch. I have found a few family members have had that deer in the headlights look when I have explained what I do to them. Thats no good!
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