For those of you that have done booths at a trade show - what do you take with you? I may have the opportunity to have a table at an event tonight but I'm not sure what to take.

I have a banner being made up by a family member to put at my table, and I'm taking business cards, a marketing flyer that I made and probably an edited list of projects that can be done in an hour. I don't have any promo materials made up yet (pens, etc.)

What else should I take? I already donated 2 hours of service as a door prize, which is how the opportunity came up. Should I have another drawing at my table for people who drop in business cards?

The event is the one I posted about the other day - the foreclosure relief event and it's sponsored by the IL Realtor Association so I'm hoping to target some realtors, etc.

I only have a few hours to prepare but what would you take?

I think I have missed the window, but for future reference this is what I do/have done.

I started out with a foamboard like kids use at science fairs. I created a display with my photo, brief bio, and sample materials. I had brochures, business cards, pencils, pens, and keyfobs for people to take. I used an inexpensive, white sheet to cover the table.

I have since "graduated" to a real display board which is hook-and-loop friendly.



I have my company name and Web address, information on services, and a copy of the ad I have been running in a local business weekly. You will also see (if the photo link works) I have some plastic display frames (purchased at a mega discount outlet) with a brochure, bio, and announcement of my upcoming book. I purchased 2 acryllic brochure displays, business card holder in a clearance rack at an office supply store.

The Ukeep binder in the middle holds copies of letters, articiles I've written, and sample documents I've created. They are in page protectors so interested individuals can review or I can show them as I speak to someone.

I still place pens and keyfobs for people to take. They have my company name and Web address on them.

Even at a tradeshow, you need to get out and approach other vendors. I suggest taking someone with you who can "man" your table while you are mingling. Or, have enough info on the table that you are comfortable leaving it unattended.

Good luck!

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Robin A. Holstein
Robin's Desktop Virtual Administrative Services
My Blog

Robin,
Thank you so much! This is excellent information and will definitely help me with the next one!!

How do you find trade shows and events such as these?

Check with your chambers of commerce and convention and visitors. I've attended business women's events held during our legislative sessions, SBA events ... Just be careful not to spend a lot of money on them.

One of our chambers is holding a Business Showcase in March. For this event, I won't buy a table. I will attend as a "future member" and peddle my services, so-to-speak.

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Robin A. Holstein
Robin's Desktop Virtual Administrative Services
My Blog

This is a great idea. I have never thought of attending trade shows.

A couple of other ideas. A bouquet of flowers for the table and a basket of candy.

People tend to feel a little obligated to stop and chat, even for just a few seconds if you have candy.

I'm glad this topic came up. I am in a trade show this weekend and I had the exact same question! It's the first one that I will do as a VA so I really want it to go well. I like the idea about the candy! Robin where did you ever find the foam board? I have never seen it anywhere even the box stores like Staples.

Hi

Wow, that is spectacular, Robin!! I am so going to use the "science fair" idea. It just is so impressive.

I recently did a trade show. I really enjoyed it. Great to get out in person and connect. Here's some tips that I found helpful. I learned a lot too. Next time hopefully I'll do even better. I had a lot of "why didn't I think of that moments when I was there.

I had a folder with 2 pockets that I put some articles in, my business card, magnet, gift certificate, etc. It was great because then it gave them something tangible to take with them. I have heard back from several from doing this.

I had a notebook so they could sign up and give me their email addresses. My problem here was I couldn't read them. I asked on Facebook and Ruth Martin gave the tip of having a document with squares that they could fill in. So going to do that next time. Also, Paula Belyeu gave the recommendation of having a fishbowl to collect business cards and then have a contest. I love that idea.

I had copies of my books and also lots of business cards. I do several things so I had different business cards made for the different things I do. Did they want to start a business or did they want my PR services? Also I had magnets. People seemed to love the magnets. (thank you VistaPrint!)

Also I had a candy bowl. This did bring people over to the table and one did buy the book so it paid for the candy. (Just get candy you don't like if you sit and eat it all day.) LOL

One tip too is to get there early and set up. That way you can talk to the exhibitors too. I did more networking with them.

Thanks!

Diana Ennen
VirtualWordPublishing.com

Hey,

I don't know your budget, but I would look into the personalized M&Ms. If you can afford some, that would be something to start the talk and they'll remember. (plus - it's CHOCOLATE!!! How can you go wrong with chocolate?)

http://www.mymms.com

I'll read actual post and replies later and add my 2 cents. I saw the topic title and then saw the commercial. I'll be back with more ideas for sure that are more tradeshow-esque!

Cortney

Hi,

I work in a private school and we just finished the science fair, you can purchase the boards from Staples, Walmart, and if you are in Canada Monarch Basics also carry them.

I like this idea. Another thing you can do is a Powerpoint Presentation that keeps running, if you have power at your table.

Good Luck.

Sharon

Well...since we are a tech savvy bunch...what about a looped powerpoint presentation? Wouldn't that show off what you can do in powerpoint and at the same time show that you have your own equipment (laptop/computer)? I think it would be very impressive. The presentation would lay out what a virtual assistant does, how we do it, how we manager our billing, share documents, track time, etc? You could even include a video introduction to your business. I know some of you don't have laptops but it would be a great investment and then....you could work on your patio in the summer. LOL

Jody

This is AWESOME information as I am going to have a booth set up at a Trade Show this Saturday coming up! I am so excited about this opportunity which I must add was very affordable, but even greater is the reason and who is behind the Trade Show event. I knew a little about how to do promotional tables from doing some in the past however, I just learned so much more from reading all of the posts. Thanks a bunch! I'll keep you posted on how all went:-) Please feel free to throw more advice my way as I greatly appreciate it!!!!!!

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Tishawn
Celestial Caring Enterprises, LLC

I'm going to be attending a Trade Show in October and all of these ideas are so helpful. Robin, thank you so much for sharing the photo--it's great to be able to SEE how your table looked. And Diana, the sign-in sheet to get emails, etc is also a good idea to add to your database. Tishawn, how did your trade show go? Any good tips to add? And Cortney the M&M's are a great idea--I LOVE Chocolate so there might not be any left at the end of the show

One idea that a friend just shared with me was to have a great big glass container full of Chee-tos since one of my business colors is orange! Sounds like it might be fun, huh?

Anyone else have any fun and useful ideas?

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Sylvia Mesaros
The Alliances