You never know when someone's going to ask you what you do, right? You need to have a short synopsis that you can deliver naturally. Here's what I did to learn mine:

We all need to drink 6 to 8 glasses of water per day, right? So what happens, though, when you follow that regime? Right, you have to make 6 to 8 trips to the "little virtual assistant's room". Take advantage of those frequent powder room breaks by taping your "elevator speech" to the bathroom mirror.

While you're washing your hands, you read your speech to yourself in the mirror. 'They' say you should wash your hands for 20 seconds, which is -- happy coincidence -- the amount of time your elevator speech should take.

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Penny Fant
www.pennyfant.com

Penny, this is a great tip - elevator speeches are so important and I think they're underused because people assume they'll only need it for a networking event but the reality is a well-practiced elevator speech can be equally important in everyday life. When someone asks you during casual conversation what you do, you can rely on a non-pitchy elevator speech to help communicate a concise, articulate explanation. This helps produce and portray confidence and will ultimately win more interest in you and your company (even from those who you might not think of as potential clients).

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YES! This is something I'm trying to work out myself. I have an unfortunately overactive imagination and I think of so many things I want to do that its hard to get more clear and concise. The problem is that reality says that the more focused and clear that I can get the message across in the first place the more likely I'll have the opportunity to pursue those opportunities. The truth is that each time I try to read the person to see what they may need, but since I do plan on eventually attending networking events this is something I always have in the back of my head. I'm excited to see what others say.

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Your elevator pitch should be concise and powerful. Your elevator pitch IS your brand. Here's one I just came up with for you ladies - use for inspiration. "I provide virtual administrative support for entrepreneurial rock stars. I initiate and implement high level projects for my clients that need administrative support but don't want the overhead."

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Reese Ben-Yaacov
http://www.reesebenyaacov.com

These are all great tips. I get so tongue tide and then get frustrated with myself. These will surely help.

"Little virtual assistant's room" ROFL! Seriously though, that's a great tip. Taping mine on the mirror now.

What a great tip! Thanks for sharing.

Tess, it's the non pitchy elevator speech that is the hardest to write. Practice is essential and this is a great way to fit it in. Thanks for posting, Penny.

Would anybody be willing to share what their elevator speeches are here in the forum for feedback and practice?

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Lisa Salem
Monarch Virtual Assistance LLC

The same things happens to me.....so I have to slow down and practice because I want it become natural.