... At issue is how to identify, articulate, and communicate your USP (unique selling proposition) in ways that work. It’s one thing to paint a magnificent picture, and another thing entirely to sell it. I think of myself as a top notch helper, skilled in listening, rapid learning, problem solving, planning, coordinating, blah, blah, blah. An all round assistant. That may be a nice picture, but it doesn’t sell.
Maybe it’s a woman thing. Moms don’t just wipe noses or do the laundry; their job is one of universal readiness for anything. It’s deeply ingrained in the female psyche to be there and be responsive. But the world of commerce is far more exacting. It doesn’t need moms; it needs experts. By nature, these roles are mutually exclusive. There’s no such thing as an expert mom, nor any such creature as a motherly expert.
So lately, at networking meetings, and when people ask what I do, I’ve changed my line. No more do I start off by saying I’m a virtual assistant. Rather, I’ve been playing with the brilliant teachings of Mark Silver at Heart of Business. He posted a while ago about using the Who (demographic), Who (psychographic), What (problem) formula, and it seems to be working....
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The Virtual Assistance and You Blog is authored by VAF member
Mary of Virtual Writing and Communications Solutions.
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Communicating your USP - Virtual Assistance and You Blog
, who 'nails it' with the elevator speech after the initial, inevitable struggle. And it's a great reminder to those of us who are still using the 'I'm a Virtual Assistant' 'speech' and wondering why it's not working to keep fine-tuning the message.
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