Re: Chamber of Commerce
Hi Viki!
What I would advise is that you attend a breakfast or luncheon for each chamber, first. This will enable you to see how well organized their staff is with events. If they have a really interesting speaker, or they do something "different", it will show you that the staff is in tune with what their members need to grow their businesses. For my chamber, I instituted a few things that were above and beyond the normal table talk stuff, like "hot topics", a panel of speakers in lieu of the regular one-speaker norm, etc.
Attending an event will also give you an introduction to the other members, so that you can see what kind of business owners are most prevalent.
Set up an appointment with the CEO or Executive Director. If they run a great chamber, they will care enough to take the time to meet you for thirty minutes. Ask them what they are prepared to do to show you their chamber is the best. Ask how they would suggest you work your membership to your advantage, and what kind of advertising or involvement would be best for you. Whenever a potential member came to me with a direct approach, it showed me that they were serious about being active, and active members are always of great value, and enjoy the successes their membership brings.
As the ED, I was on the other side of the fence, so I have a different perspective - I noticed that I found myself connecting the more active members because I was more familiar with them and their businesses. Try to get a feel for whether or not you "connect" with the staff and the most active members. If you do, you will always be at the front of their minds when someone mentions a need that a VA may be able to fill.
Finally, take the time to thoroughly explore the advertising opportunities each chamber offers. If there are offerings that stand out, this will tell you that the staff is on top of the times and what members need. The traditional methods are great, such as flyers, newsletter ads, etc., but if they offer something more exciting and unique, then you've hit paydirt.
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