Hello VA Family!

This is a 2 part question:

PART A
I've been dabbling in video marketing for some time now, but I finally am putting it in my summer business plan. Here's my question...basically I need your opinions.

Should I:

1. Record myself talking?
2. Use slide show type videos
3. Use both?

There are so many wonderful options..including the use of a white board, flip charts, cross-conversations, ect. I just needed to bounce some ideas off of other VA's.

PART B:
Topics-should I just stick with questions that past clients have asked me or should I pull info from my services?

Thanks so much!
Stephanie

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Your Marketing, Research and SEO assistant www.buckeyeva.com

Hi Stephanie,

What is great about video marketing is that you can use the method of video marketing that is most comfortable for you. It can be one method or a combination of all three that you mentioned.

For me, I find video tutorials to be the best method of video marketing. But, that's just me. Other VA's create videos where they are on-camera. Being on-camera is not my cup of tea, so I just work around it.

My biggest piece of advice is this: when you set out to create a video for marketing purposes set yourself up to be the expert in your area, field or niche. So for example, I make a lot of video tutorials surrounded around video editing, audio editing and the like. A recent video I showed how you can customize your YouTube channel. About a week later I was speaking to someone when they said, "Hey, I saw your video on YouTube Channel customization. Can you do that for me?" What is funny is that I provided all the steps one needed to take to do the customization themselves, but this person didn't have the time or interest in doing so themselves. They saw me as an expert in that area and just asked me if I would do it for them.

In addition, creating a video or two about your VA business isn't a bad idea. In fact, if you find you are answering a question asked my clients over and over again - you can do a video on that specific question.

Feel free to respond and ask more questions, if you have any. I'd be happy to bounce specific ideas around with you.

Darlene

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Darlene Victoria Gonzalez
The Voice & Vision Behind Your Business

Stephanie,

I think it depends upon how you are on video on audio.

Some people just don't have the presence for video and audio...I'm not saying you do not but it seems to me that those whose ideas move quickly on video and audio and can speak enthusiastically and succinct can use these venues well.

Some people don't like to be 'on' video but they speak well, so tutorials work well for them.

One of my favorite videographers puts herself in the video and also includes tutorial information to break it up a bit. Her vivacious personality appeals to me. Her name is Jo Barnes and her company is the Social Networking Academy. I believe she is in Australia but every week she gives these wonderful (IMO) videos filled with information I can use. Here's her link to this week's episode. http://www.thesocialnetworkingacadem...with_Apple.cfm

So I think it depends upon the type of material you offer and in what medium you feel the most comfortable presenting. If you want to do a 'how-to' video then a tutorial would be fine. If you are giving some advice then maybe a video of you would work well. Or you can mix the two for some variety.

Janine

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WRITE FAB RFP PROPOSALS & land THE VA job. WinningRFP unveils soon! SignUp www.WinningRFP.com

I love Jo Barnes. Her enthusiasm and down home ways make a great learning experience. I am going to do a video, small, tutorial, but not face to face on the camera.

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Wendy Harrison, www.wendy-works.com
Go virtual and you'll never go back.

I think Jo Barnes is great, I love how much information she puts into her videos without being boring.

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Lee Drozak
My Office Assistant