The VA Forum gets the scoop on our new radio adverts.

They aren't going to air until November 1st but we'd appreciate your feedback on them...

BCS Radio Ads

Love it! Very creative. Would really be interested to hear about the process, cost, etc. in having these produced and aired - how did you choose your markets, etc.?

Also, please do keep us posted on the results...

Very nice, thanks for sharing!

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These are great ads! I'd also like to hear the details and the results. Please keep us posted! Thanks!! Cheers.

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Rhonda at Taskme
Taskme

Great spots, I too am curious to details and results.

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Lee Drozak
My Office Assistant

This is awesome! I would love to hear more too.

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Darlene Victoria Gonzalez
The Voice & Vision Behind Your Business

Great! Awesome, I would love to hear results of this marketing tool.

Very cute! The "family" dynamic of the ads put a smile on my face. If I were driving down the road and heard this, I think it would be memorable for that reason. Good luck with this campaign.

Am also interested in the ROI on these ads. Were they costly to produce? Did you write/produce the segments yourself? Always curious.

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Your Administrative Asset,
Daniela Chase

Awesome!! Those would definitely get my attention. Good luck with the response!

Rosanne

Oh my Lord, I absolutely love this! They were so creative! You're in the Big Leagues...LOL.

I'll keep checking back to hear where you chose to run them and the cost of production.

I'm so excited for you!

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www.lloydbusinesssolutions.com
"Getting you back to what you do best"

We just got the third advert produced and published...

http://www.businesscornerstoneservic...s_releases.php

It took a little longer as there were some changes we wanted and there were a couple of "typos" or whatever the radio equivalent is.

In answer to some of the (much appreciated) feedback...

Production of each 60 second advert cost $250. We had a face to face with the "talent" and then several phone calls and email exchanges to fine tune the message.

We were very lucky in that the local "comedy voice of the radio" was available and well known through her other adverts.

Our market was FM Talk Radio as we thought we should be aiming for the mature (35-65) business decision making audience and we have two slots on the morning show (to catch people on the way to work) and one on the Clark Howard show at lunch to catch people on their break when they are listening to consumer and business issues.

We have invested another $1,500 to get the air time for 6 weeks; 3 before Thanksgiving to get the message in people's minds then 3 weeks between Thanksgiving and Christmas to get people thinking about tax, year end accounts, new budgets etc.

Total outlay approx $2,250 - but the copyright of the adverts is ours to keep so we can use it on our web site, YouTube, other radio stations etc.

If this takes off, we have an idea to use me (an Englishman) in a kind of geico take off for the next adverts. What do you guys and gals think when you hear "English Animal"? Obviously the Gecko has been done so I need a cudly, friendly animal to associate with our business...

Thanks again for your feedback; I'll let you know what ROI we get.