For decades publicists have been booking clients on television and radio shows. Actors, humanitarians and people like you and me have been highlighted in articles both on and offline too. Having your business featured in your local newspaper will help bring in new prospects, sharing your expertise on the radio where you mention your website address will likely bring new traffic to your site and talking about your expertise on a television show will most certainly help you gain some great exposure for your business.

Traditional media coverage is great, but there is another media coverage market that you can tap into and gain even more exposure for your business. I am talking about New Media. Some examples of New Media are Blogs, Podcasts and online video (like those you see on sites like YouTube).

A podcast is much like a radio show, the only real difference is... Click here to read the rest of this post at the Your True Harmony Blog.

The Your True Harmony Blog is authored by VAF member Darlene of D. Victoria / Your True Harmony.


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Great post Darlene! I was always under the impression that podcasters (is that even a word? lol.) would contact you if they were looking for a guest in your area of expertise.

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Serita Diana, the List 2 Close Assistant
REVA Academy