A lower third (or sometimes referenced as a bottom third) is a piece of text or graphic that appears in the lower portion of video. Lower thirds are used often during news broadcasts to display school closings and sporting event scores, this is a good example of a lower third. You can use a lower third in your online video to provide additional information or to provide a call to action for your product or service.

In addition to adding a lower third to you video while editing, you can easily add a lower third to your existing YouTube videos using Youtube’s Annotation Tool. The short video below will show you how.... Click here to read the rest of this post at the Your True Harmony Blog.

The Your True Harmony Blog is authored by VAF member Darlene of D. Victoria / Your True Harmony.


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