Hello and welcome Shelley

It's wonderful to have you here!
You've found an awesome network of virtual assistants, so don't hesitate to jump in with your own questions and comments.
All of my clients have always been on the opposite coast or in other countries so I can't speak to the local client base question - but the great thing about being virtual is you don't have to limit yourself.
Out of curiosity, what type of local advertising did you do? I've heard from VAs who have tried mailings, newspaper ads, and even radio advertisements - with mixed results. Some of the best I've heard have come from local networking in person at a BNI group, small business meetups, and the local Chamber of Commerce so those might be some directions to try if you're really wanting to build up a local client base.
I'll look forward to hearing more from you!