If your website is just sitting in cyber-space gathering dust and not doing its job (which is, of course, bringing you more clients), chances are that there are one (or more) factors at play. The good news is that there steps you can take to start getting better results from your professional website. But first, find out if your website is guilty of these fatal flaws:


Website disaster #1: Your website is essentially a digital brochure

I hate to break it to you, but if you’re advertising online with the same methods as you use offline (in brochures, fliers, etc.), you’re in for a world of hurt. Online marketing is a whole different ballgame from traditional offline techniques. When it comes to the web, people have astonishingly short attention spans. If potential clients are bored by your website copy or, even worse, can’t immediately see how your products and services relate to them and their needs…well, let’s just say that you might as well be throwing that money you’re shelling out for web hosting/design/etc. down the drain, because it’s never going to bring you significant results.

Your website has to engage potential... Click here to read the rest of this post at the Write Associate Blog.

The Write Associate Blog is authored by VAF member Tammi of Write Associate.



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