Hi, I am busy just getting started with logo, business cards, etc. I think a good idea would be to print up some postcards with your logo, info, etc on it announcing your website launch and send them to local area businesses. Even your Chamber of Commerce!
I would also definitely put an offer on the postcard too. For example, "the first 20 people to contact you through your website will receive a 10% discount on any service." I think this might get some people to at least take a look at your site and maybe find something that they need while they're there!