Thanks everyone.
Like I said, this is a very preliminary design and it has not been shared with the client yet.
@Amanda - Since the client will be adding her own content, I won't have complete control over the "finished product." But I will share again at least once more.
@StephanieP - Thanks. I picked the colors while looking at Flickr photos of fruits and vegetables.
@Dawn - The client hasn't seen it yet. We'll be meeting the beginning of next week. I'll let you know how it goes.
@Darlene - Thanks for the feedback. I created the background image (and the food line image on the front page) from a dingbat/food font. I messed around with backgrounds and no background at all. Finally I decided to go with one color and faded out the color by pouring white over the image several times.
About the name/logo - I wanted to use a "crisp" font and something that would translate well into print. Perhaps I'll play around with it a bit more for "poppability."
@Everyone - thanks for the feedback so far. I'd love to hear more if anyone is willing.
If I'm brave enough, I might show you the hideous logo.