Hi Tamika,
Just ran across this post on Mashable that they put out today that I thought you might find interesting about how different companies are using Ning site. Looks like they've done quite a bit of customization on those sites. I know too, that there are people who specialized in the customization of Ning sites so this might something to consider as well. Alternatively, she could have a static website that links to a Ning site which she would then use to build a community. I've seen business who have a regular website but also have a Ning site for it's community building purposes.
Here's the Mashable article:
6 Ways to Use Ning for Business