I'm very interested in this debate, so I did some more research. I've pasted some comments I found on both options. Note: some of these are points already made in this thread - not stealing them, just wanted to add them to the lists - thanks!
Posting rates:
- usability - makes the user experience as easy as possible
- people know what to expect - may be more likely to take action
- if contact you, they’ve already decided your rates are ok
- perception - would attract the people who think that if you have to ask, you can’t afford it
- perception - people judge abilities based on price - could see expensive as quality (or arrogant), cheap as crap (or affordable, or pushover)
- would ward off those looking to pay $4 hour
- cuts down on the time taken to answer enquiries on your rates
- cuts down on the negotiating
- problem could occur if client tries to estimate total costs based on how long they think it should take – could be a problem both ways – they could imagine it taking much longer than you can do it and go away – or they could imagine it taking much less than it actually does and come to you with unreasonable expectations
- focuses on the cost of your services
Not posting rates:
- won’t have to suffer feeling embarrassed that people see what you charge
- they may not take the time to ask for your rates or think that "if you have to ask, you can’t afford it"
- can customize the cost of each project based on its required efforts and time, as well as your interest in doing the job
- might also want to vary your rates based on client – ex: a lower price for a non-profit organization – they wouldn’t know this if they saw your rates on your site
- your posted rates don’t trap you in the embarrassing situation of having to convince a client that his project will cost more than your going rate
- get clients that are not shopping by price - they’re interested in doing business with you because you made a good impression
- run the risk of letting your competition see what you charge and helping them undercut your pricing
- if rates fluctuate, easier to not post
- focuses on the value of your services
This probably doesn't really have a right or wrong answer. I guess it comes down to what sounds right to you and your particular business.
Deb
p.s. Several of these came from a
Men With Pens article,
Posting Your Writer Rates: Pros and Cons that expands on it much more.
p.p.s. Sorry for the very long post.