if you want to create a logo then you can easily download GIMP and create a logo in there!
GIMP is technically a 'free' version of Paintshop, but is made by a different company... but the same elements are there
if you want some new fonts, try
www.dafont.com to download; or if there's a particular font by a pop artist that you want to use, then google for the font - some of them are free to download!
as for images - make them as simple as possible - mine's just a star/flower from one of my fonts. But make sure that the image is royalty-free [i.e. clip-art] before downloading/using.
I hope I helped you there