Re: Contacting someone about their site
Lee, as always has a great point. I just wanted to add a bit to that, because I just went through this with my own messaging. Rather than tell people something like - "I can help you do xxyyzz." Ask a question. "Do you know anyone who wants xxyyzz." Your hope is that they say - "Yes ME!" When you phrase the benefits in a form of a question that takes it out of you pointing out that they need help, and it up for them to acknowledge they do, if they already knew they had an issue.
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