Every single page of your website is an opportunity to engage visitors - not just talk AT them. Your site, ideally, should have effectice calls to action, strategically placed - the site should ask your visitor to DO something: move on to a new page within the site, sign up for something, subscribe, download something, fill out a contact form, etc. It could be in the form of graphic buttons, text links, or a signup form.

If your site does not incorporate calls to action you're wasting that site as a marketing opportuity.

If your site does incorporate calls to action, I'd love to hear from you which calls to action you include on your own VA business site and how you've structured them for effectiveness, what results you've seen, etc.

I see so many VA websites lacking this that I thought I'd share some of my favorite articles on this topic.

From Grok Dot Com:
Features of a strong Call to Action:

• It’s distinctive. They should look different from other actions people can take on your page.
• It’s obvious. Don’t crowd your Calls to Action or confuse people by making the click anything less than intuitive.
• It communicates benefits. Tell people the value behind taking the action.
• It answers questions. If there’s a reason someone might hesitate to click, address it.

Click here to read the entire article.


From SEO Smarty [one of the BEST SEO blogs you will ever come across, by the way]

Read more: http://www.seosmarty.com/call-to-action/#ixzz0bkZT6BSu

Click here to read the entire article.

and another related article at SEO Smarty: Call to Action Follow Up

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I love it! I'm always preaching about the use of a good call-to-action on a website. Without it, web visitors are likely to click away without doing anything at all. Thanks for sharing!

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Tammi Metzler ~ The Write Associate
Free call: "How to Write Email Subject Lines That Grab Attention!"

Thank-you Tess! I know I struggle with this on my website, and I especially found the article from SEO Smarty helpful. I can definitely work at improving the "Calls to Action" on my website.

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Crystal Coleman, The Northern Edge

Thanks Tess for this information, you always give us some great tips

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JoCarole
http://www.shoreofficeservices.com

Tess,

This is a great article and is very timely as I am working on my website right now. And Crystal, I REALLY like your website!

kathy

Thank-you Kathy!

I just found a great page with examples of Calls to Action Best Practices. When I read it, I thought of this thread!

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Crystal Coleman, The Northern Edge

Thanks Tess for the info. It's great to see and be reminded what I need to do sometimes.

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Althea
Virtually Yours PA

So do I have this right?

The goal of a call to action is more than getting the visitor to visit the various pages on your site, it's to get the visitor to provide you something - their info, a sale, something.

???

Lezly

Good information that is often overlooked. Thanks Tess!