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Old 07-18-2012
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Default Free 7/19/2012: Vocus Virtual Conference: Think Small - Achieve Big
I rec'd this in my email today and thought it might be interesting and useful to other members - there is a free marketing conference hosted by Vocus (Cloud-based Marketing and PR Software) tomorrow. I've copied the most pertinent details from their invite below. If you attend I'd love to hear more about it after the fact!

Register for the Vocus Virtual Conference! It’s tomorrow!

The days of traditional marketing are over. Customers are in control of the conversation and they can switch it off at any time.

So how do you attract customers to your business, get them to buy from you, and keep them engaged? Sign up for the Vocus Virtual Conference and six marketing experts will show you how.


When customers hold all the cards in a fast-moving digital world, how do you attract, engage and retain them?

Sign up for the Vocus Virtual Conference, where our marketing experts will show you how to grab customers’ attention and keep them coming back for more. Learn to generate:

Word-of-mouth: have your customers do your marketing for you
Clever content: convert prospects with easy content that really talks to them
DIY branding: learn to make customers love you like a big brand

Join live QA sessions with top marketing experts Peter Shankman (HARO), Lee Odden (TopRank), Tim Reis (Google), Gini Dietrich (SpinSucks), Geoff Livingston (Razoo) and Jim Joseph (Cohn & Wolfe).

Learn marketing from the best at your desk this Thursday: Register today!
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Old 07-18-2012
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Default Re: Free 7/19/2012: Vocus Virtual Conference: Think Small - Achieve Big
Awesome share, Tess!

Thanks a lot. I've been making it a point to attend as many webinars/conferences as possible while working on the transition of my site.

They definitely have a lot to offer.
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Old 07-18-2012
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Default Re: Free 7/19/2012: Vocus Virtual Conference: Think Small - Achieve Big
P.S.

If I make it tomorrow, I'll be sure to post back and let you know how it went.

Thanks again!
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Old 07-18-2012
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Default Re: Free 7/19/2012: Vocus Virtual Conference: Think Small - Achieve Big
I signed up for the conference too--thanks for the info. I'll post feedback as well when it's done.
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Old 08-01-2012
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Default Re: Free 7/19/2012: Vocus Virtual Conference: Think Small - Achieve Big
In case anyone is interested, I watched one of the lectures that Vocus offered and it was pretty good. The speaker was Tim Reis from Google, I can't remember his position, but he was pretty high up there. The advice was good, basically, go where your customer is, which although it may seem like obvious advice, is often pushed aside by companies because they don't want to change their MO. His big schtick was adapting your website for mobile applications. When you go to a website on your smart phone, often everything is way too small to read or click on with your giant thumb. So, if you want to make it easier for your potential clients to find out what you offer and contact you, you need to adapt to the mobile platform world. People are doing more on their smart phones today than ever before--he gave a startling statistic that I can't remember. My take away was, "figure out where your clients look for services they need, and get there."
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