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Old 06-01-2012
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Default Call to action on back of business card?
I'm having my friend who is a designer redesign my business card and logo. I'm attaching the back of my business card.

What do you guys think if I add a call to action on the bottom of the business card since there is some space there? I was thinking of adding: "5% off your first invoice with this card"

Do you think that's a good idea?

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Old 06-01-2012
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Default Re: Call to action on back of business card?
I personally don't see anything wrong with offering a discount on a service, first-time or whatever. Some people don't think it's a good idea. But if it will get you a new client or have someone try your services then I think it is an ok thing to do. It's really a personal decision and whether you think you can benefit from it or not.
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Old 06-03-2012
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Default Re: Call to action on back of business card?
Thanks, I think I'm going to get back to him tomorrow and ask him to add it. I think it would be a good way to give someone the incentive to try my services and get 5% off their first invoice.
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Old 06-03-2012
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Default Re: Call to action on back of business card?
Good idea Paulette. Offering a discount is nice for new customers who are unsure about using a Virtual Assistant is a great way to reel them in.
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Old 06-03-2012
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Default Re: Call to action on back of business card?
I'm new to this but I'm not new to writing articles for regional parenting pubs. So if I have an editor interested in an article and they don't offer as much as some other RPPs, I always accept the first offer. For me that means now that I have an "in" with an editor, my name will be in the front of their mind the next time when I send out another article.

I don't believe in selling yourself short but I think your initial discount is a good hook like somebody said earlier.
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Old 06-04-2012
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Default Re: Call to action on back of business card?
Paulette,

A call to action is a great idea on your business card. It could also be a conversation starter for those who might be on the fence and see that they could get a discount to try you out.
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Old 06-04-2012
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Default Re: Call to action on back of business card?
Paulette,
I think this is a great idea. It is all about getting clients. One thing I want to mention is maybe a statement that states, First Time Clients. OR someting along those lines. Unless you are good with giving a discount to an existing client.

Good Luck!!! Let us know how it works out.
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Old 06-07-2012
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Default Re: Call to action on back of business card?
@Jenn, that's why I wrote in my original post "5% off your first invoice" since existing clients will already have paid their first invoice. I feel like many people get business cards and probably throw them out or misplace them since there isn't anything drawing them to the card. I'm hoping that 5% off might be an incentive for a couple of PC's to take action. I have very little space left on the card so I would have to keep the call to action short.
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Old 06-07-2012
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Default Re: Call to action on back of business card?
Paulette,

I know it's a tad late, but I just wanted to add my two cents...

This is a great idea and I was thinking about doing this, this weekend. I created my own business cards a few weeks ago and when I say 'homemade', I mean it lol. They weren't horrible, but they weren't professional either.

I will probably post back in a few days to show you all the outcome.

Thanks for posting!
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Old 06-21-2012
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Default Re: Call to action on back of business card?
I think the 5% thing would be great to win new customers. I was thinking of putting something similar to that on my fliers.
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Old 07-03-2012
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Default Re: Call to action on back of business card?
I agree and think it's a great idea to maximize the space on a business card. It may be the only takeaway a networking or random contact has of you so the more direct and informative a card can be, the better a marketing tool it is.
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Old 07-03-2012
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Default Re: Call to action on back of business card?
I use a call to action on my business cards and my postcards. I don't see why it's a bad idea at all. I know some people will say not to offer any discounts but I think it entices people to inquire.
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Old 07-04-2012
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Default Re: Call to action on back of business card?
A call to action is ALWAYS a good marketing strategy. Whether on a business card, website, flyers, etc.

Best of Luck,

Julie
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Old 01-03-2013
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Default Re: Call to action on back of business card?
Originally Posted by Paulette View Post
I'm having my friend who is a designer redesign my business card and logo. I'm attaching the back of my business card.

What do you guys think if I add a call to action on the bottom of the business card since there is some space there? I was thinking of adding: "5% off your first invoice with this card"

Do you think that's a good idea?

Yes, I think this is a great idea! I'm trying to do this in Vistaprint, however, I'm having difficulty fooling the template I'm using into letting me do anything more on the back =( ugh, frustration!

Ellen
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Old 07-05-2013
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Default Re: Call to action on back of business card?
I definitely think a call to action is great on a business card but how about offering a free consultation? And then if they are still hesitant once on the phone you can offer discount. that way you aren't offering to ones that don't need a discount and you are maybe weeding out the "cheapos" that you don't want anyway. I offer a so many hours get 1 free discount. i have just tried this technique and seems to have gotten their attention.
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Old 09-13-2013
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Originally Posted by Shannon View Post
I definitely think a call to action is great on a business card but how about offering a free consultation? And then if they are still hesitant once on the phone you can offer discount. that way you aren't offering to ones that don't need a discount and you are maybe weeding out the "cheapos" that you don't want anyway. I offer a so many hours get 1 free discount. i have just tried this technique and seems to have gotten their attention.
This is a great idea too. How are your consultation fees determined? I know most are a minimum 30 minutes. Do you consider your hourly and do the math (for the 30 min) or is it a completely different fee? Sorry if this sound "simply". I'm a newbie still in the planning stage :-)
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Old 09-13-2013
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Default Re: Call to action on back of business card?
Originally Posted by VASbyBG View Post
This is a great idea too. How are your consultation fees determined? I know most are a minimum 30 minutes. Do you consider your hourly and do the math (for the 30 min) or is it a completely different fee? Sorry if this sound "simply". I'm a newbie still in the planning stage :-)
Most VAs do not charge for consultations. I think that's because most potential clients would never take you up on a consultation if they had to pay for it. What I think she means is that she offers the potential client a special package rate, lets say 10% off 20 hours per month, and that's what gets their attention.
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Old 09-17-2013
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Default Re: Call to action on back of business card?
I think that's a great idea, Paulette! I have no problem giving a discount for a new client, either. I think it's a great way to get them in and show them your work and that you're worth it!
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Old 09-19-2013
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Default Re: Call to action on back of business card?
@VASbyBG Offering a free consultation is just that, free! This is your time to shine! I do charge on an hourly basis for most customers however a initial consultation is a fact finding mission for both the potential client and myself. Everyone should feel confident the services are a good match. and yes, Paulette, I offer a discount or free hour for so many if they are still hesitant. You could also offer a trial period. If they don't like, you both part ways professionally.
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Old 09-19-2013
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Default Re: Call to action on back of business card?
Sounds like a good idea. For folks that have never contracted a VA before, the discount may give them the nudge to go ahead and try!
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