Excellent article!! She's always has the best articles. Thanks for sharing that one Tess.
I too agree on Shannon Cherry, she has some amazing tips. Also, Joan Stewart - Publicity Hound and Bill Stoller - Free Publicity newsletter. I also try and give out lots of Press release tips on twitter and my newsletter too.
A few of my tips for SEO
Do a keyword search before you submit the article. Even adding a "s" to the end of a word makes a huge difference.
Add the best keywords in the first 4 words of the title. That's a struggle sometimes, but it's so worth it.
Add in keyword phrases. They call it something like long tail keywords or something like that. Basically it's just adding in what people would type into google to find you.
Also make sure your website link (with the http
is in the first paragrah or shortly thereafter. The top part is absolutely the best.
Us different forms of your keywords .. like publicity virtual assistant or virtual publicity assistant.
Hope this helps!