How I missed this until now is beyond me! Has anyone else heard of
WOMMA - the Word of Mouth Marketing Association??
'About' info directly from their site:
WOMMA is the official trade association for the word of mouth marketing industry. WOMMA's mission is to promote and improve word of mouth marketing by:
- Promoting "best practices" to ensure more effective marketing
- Protecting consumers and the industry with strong ethical guidelines
- Evangelizing word of mouth as an effective marketing tool
- Setting standards to encourage its use
They host
teleseminars every Wednesday as well (open to public, free for members, fee for non-members)
Sign up for their free (no membership required) daily or weekly newsletter on the
front page of the site.