Here's a cool article I found at a cool website called Small Business Trends. The title says it all

Top Experts Dish with their Best Kept Marketing Secrets

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Shari Sultana
Online Business Manager (marketing for retail ecommerce)

Love this!!
This is so TRUE... I landed an interview to an RFP by doing this with an attention getting 2 sentences.

Brian Moran, Publisher, Small Business Edge – “LESS IS MORE: In today’s cluttered world, your customers are being bombarded with thousands of messages every day. In order to rise above the noise level, you need to capture their attention immediately and then hold it while giving them your pitch. You must be able to deliver your message, if necessary, in 25 words or less. Include your main feature and the main benefit in the message. If you hook the potential customer, they will gladly ask you for more information.”

I also loved the fact that customers do not want to be treated like you want to be treated. I saw a blog that said, treat customers how THEY want to be treated. I'll try to find that.

Very interesting -I'll have to try that too.

Great article Shari! Thank you! I've bookmarked that site, too.

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Yvone M. Kon
M.Y. Marketing & Design
Your Virtual Marketing Assistant - At Your Service!
www.mymarketingdesign.com