I have had the same thoughts. This week I have sent out several e-mails with this in mind - no responses yet, but they do seem to be checking out my website.
I think this could potentially be an excellent strategy if we could change the mentality of what we can do for business owners. I agree with Tamika that the wording has to be just right. I was thinking about holding a free seminar based on this subject and maybe change the way people think a little.
Melissa